Overcoming vaccine hesitancy: five minutes with . . . Heidi Larson

“The job gets harder every day—harder, with more fascinating insights into human behaviour.

“We made a map of the world, tracking where the sentiment about vaccines causing autism is in the media. It’s everywhere. We may have done a decent job of tackling it in the UK, but it’s gone global.

“The Oregon case1—where parents of a boy who survived tetanus after 57 days in hospital refused the recommended second …