Intended for healthcare professionals

Editor's Choice

Calling all social entrepreneurs

BMJ 2018; 362 doi: (Published 30 August 2018) Cite this as: BMJ 2018;362:k3671

Re: Calling all social entrepreneurs

I absolutely agree with this article and especially in a world with such a fast-paced online and social presence. Medicine has changed dramatically in the last 10 years, with more online providers and less face-to-face person contact. This can be difficult for this ageing population to deal or connect with. With less hours worked by doctors, there is a lack of continuity of care, which I personally feel working as a Locum due to childcare. We need to develop a system to allow for patients to connect with medical staff at their time of need or even before they reach such a vulnerable state. Unfortunately, the contracts for Drs do not help the situation and aren't actually increasing recruitment numbers.

Competing interests: No competing interests

31 August 2018
Isma Ali
Greater Manchester