Letters
Fuelling anxiety
World Cancer Research Fund’s campaign helps people take control of cancer risk
BMJ 2018; 362 doi: https://doi.org/10.1136/bmj.k3061 (Published 16 July 2018) Cite this as: BMJ 2018;362:k3061
- Kate Allen, executive director of science and public affairs
- World Cancer Research Fund International, London WC1B 3HH, UK
- pr{at}wcrf.org
The current advertising campaign of the World Cancer Research Fund (WCRF), mentioned by McCartney,1 is linked to the fund’s updated cancer prevention recommendations and latest report on cancer prevention: Diet, Nutrition, Physical Activity, and Cancer: a Global Perspective. The campaign’s core purpose is to enable people to make informed lifestyle …
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