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Private company criticised over exaggerated screening claims

BMJ 2018; 360 doi: https://doi.org/10.1136/bmj.k654 (Published 09 February 2018) Cite this as: BMJ 2018;360:k654
  1. Anne Gulland
  1. London

A company offering health screening has been ordered to withdraw marketing material that claimed their tests for peripheral arterial disease (PAD) could reduce the risk of stroke or heart attacks.

GP and BMJ columnist Margaret McCartney made a complaint to the Advertising Standards Authority (ASA) after receiving a letter from Bluecrest Health Screening offering screening for a range of conditions including PAD.

The letter said that despite the fact “you are probably very well looked after by your NHS GP when you are ill . . . you may also appreciate that many serious health conditions don’t …

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