Does Peppa Pig encourage inappropriate use of primary care resources?
BMJ 2017; 359 doi: https://doi.org/10.1136/bmj.j5397 (Published 11 December 2017) Cite this as: BMJ 2017;359:j5397
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It is a pity that Dr Bell should see fit to write, and the BMJ to publish, such an ad hominem (or rather, ad ursum) attack on Dr Brown Bear [1], who, far from being unfit to practice, is one of the last truly general physicians, with a practice extending across the barriers of species divides. While accepting that Dr Bell may have been thoroughly and repetitively inculcated in the theory of porcine medicine by her daughter, surely she must acknowledge that the art of medicine must be learned at the bedside, or in this case, in the sty. What experience has she in porcine medicine that she feels able to criticise such an experienced practitioner as Dr Brown Bear? Let she who is without porcine medicine experience refrain from throwing stones at those who have! And can the BMJ, which piques itself on its peer review processes, explain how this severe criticism of a hard-working Bear by such an inexperienced author was allowed to reach the printed page?
References
1. Bell C. Does Peppa Pig encourage inappropriate use of primary care resources? BMJ 2017; 359: j5397
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It should be noted that Peppa Pig has not always been the paragon of public health with regards to road safety noted by the author. In 2010, scenes from the first two series had to be reanimated to provide Peppa with a seatbelt; as originally broadcast she rode without one: http://news.bbc.co.uk/1/hi/entertainment/8460753.stm
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I applaud Dr Gray's important research. However, I think that it would have been important to assess how this behaviour extends to other similar and yet substantially more diverse populations, such as for example Ben and Holly's Little Kingdom, with its mix of Elves and Royal Fairies.
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Your article about Peppa Pig and primary care resources did exactly what a good Christmas BMJ article ought to do: it made me smile, and then it made me think.
Peppa has a history of teaching children controversial lessons. An episode entitled “Mr Skinny Legs” that suggested spiders are not dangerous was recently pulled from TV schedules in Australia, home to many lethal arachnids.
The medical message that my kids have taken from Peppa Pig is that visiting the doctor is a non-threatening experience, involving a brief examination and medicine that can make you better. While this is a sanitised version of the truth, it is arguably a helpful one for a sick child to refer to.
As for the parents, who are the ones deciding if their children need to use primary care resources, one hopes that they don’t base their decisions on the actions of an animated talking pig.
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I do tend to agree with the observations and conclusions put forward by Dr Bell, and also find the rich information from the 'rapid responses' to be suitably pragmatic and quite the learning experience one would expect of the BMJ and those who contribute to it.
However, I feel that one potential option to at least partially address this unwarranted use of healthcare has been somewhat overlooked. I propose an educational exchange scheme between qualified GPs, specifically in this case allowing Dr Brown Bear, and Doc Martin to swap roles for a fixed period of time - let's suggest 10 full episodes (including the Christmas special) as a starting point, though I'd be open to suggestion about the optimum length of such a Knowledge Transfer Activity. I feel that both practitioners would find such an exchange a career-threatening... sorry, career-enhancing experience, and it would definitely allow the Pig family, and their relatives and associates, to view a different side to primary care services.
Since my own children are now just beyond The Dratted Peppa Pig Phase, I would like to clarify that this suggestion is in no way borne out by a desire on my part to see Peppa and friends, for once, actually uncomfortable with their otherwise-idyllic existence.
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The version of Miss Polly that I know has this last line:
"and I'll be round in the morning with my bill, bill, bill."
I suppose she gets what she pays for.
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I found Dr. Bell’s paper on the possible influence of Dr. Brown Bear on inappropriate use of primary care physicians both amusing and deep.
As the father of a 3-year-old girl I would like to bring into the discussion a positive example of how hospitals, diseases and the role of healthcare professionals can be effectively explained to toddlers in a realistic but understandable way, without resorting to magic or sugar-coated scenarios. I am referring to an episode of Curious George titled “Curious George goes to the hospital” that was originally written and illustrated in 1966. My daughter has asked me to read this bedtime story almost every day for the past year and a half, so I can confidently claim to know it well.
The story starts when Curious George inadvertently ingests a piece of a jigsaw puzzle and develops belly pain. His “parent” the Man with the yellow hat calls Dr. Baker, who promptly goes to Curious George’s home to examine him and states that he would need to go to the hospital for further testing. There, they obtain a barium swallow and discover that the piece of the puzzle is stuck in the lower esophagus. George is then brought to the admitting office, where nurses check his vitals and collect demographic information, then he’s admitted to the children’s ward.
He shares the room with several other young patients, including: Dave, who’s getting a blood transfusion (maybe for leukemia?); Steve, who fractured his leg and is moving around in a wheel-chair; Betsy, who is admitted because she is very sad and doesn’t smile anymore (maybe a major depressive episode?). The next day George is brought to the OR for a gastroscopy with Dr. Baker. After waking up he’s very cranky (maybe the effect of anesthesia?) and nurses advise to let him sleep until the next day. When George is finally back on his feet, he starts to entertain all the kids in the pediatric ward with all sorts of mischiefs and even performs a puppet show.
The children all cheer and even Betsy “smiles a little”. The climax is when he steals Steve’s wheel-chair and runs down the ramp to the floor below, where lots of doctors and nurses are busy showing the mayor around the hospital. George crashes right in the middle of the lunch carts and it’s immediately chaos with food thrown all over the place and everybody shouting and yelling at him. All of a sudden, their attention is captured by happy laughter coming from above: it’s Betsy, laughing and cheering out loud. Then, the mayor starts laughing and everybody follows. The mayor praises George for making Betsy smile again and she comes downstairs to comfort George because he feels sad and guilty for what he has done. The story ends with a nice nurse giving George the piece of the puzzle that Dr. Baker had recovered the day before from his stomach.
The message that in my opinion this story so effectively delivers, is that you can explain to young children what hospitals are, what doctors and nurses do and even what serious diseases are, in a way that is both realistic and amusing and teaches them how a good healthcare system should work.
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Although I agree with many of the conclusions of the article although perhaps peppa pig isn't set in 'present day' NHS settings and instead is a framework that we should be aspiring to in the next 5-10 years. Perhaps, if I may, a post brexit NHS which has had £350 million a week pumped into it.
In this reality Dr Brown Bear seems to be a paediatric doctor who has been assigned to the health and wellbeing of a nursery and the local school which both seem to have low levels of pupils. Ergo Dr Brown Bear just has around 60 possible patients at any one time.
If we are in the future as well perhaps his paperwork is either created by simply talking into his computer to create notes. Also with a portal tieing all hospital and GP systems together along with Google medical AI supporting him. I can only think that perhaps his work level is quite low.
This basically means that Dr Brown Bear is basically just bored. Ergo when the children call to request medical attention he is on hand at a moment's notice only happy to break up the day and the daytime telly.
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We read with interest Dr Bell's appraisal of Peppa Pig's portrayal of interactions with general practitioners. We too had reached the same conclusions that the portrayal of access to the GP in Peppa Pig was inappropriate and we undertook a systematic analysis of UK children's television programmes to describe how doctors are portrayed in these.
We conducted a purposeful systematic search of 4 UK terrestrial and satellite broadcasting platforms, aimed at children under 8 years old. We screened 3,994 episodes of children's programmes against our eligibility criteria. We identified only 14 episodes from children’s television programmes that portrayed characters interacting with qualified doctors. These episodes were from Peppa Pig, Ben and Holly's Little Kingdom, The Mr Men Show, Lazy Town, Little Princess, Mr Bean, Sheriff Callie's Wild West, ZingZillas, Topsy and Tim, and Woolly and Tig. We undertook a quantitative and qualitative analysis of these episodes guided by media content analysis. To test the reality of the portrayal we compared the results to workforce statistics from the GMC’s List of Registered Medical Practitioners and data from NHS England’s GP Patient Survey.
We found an unrealistic portrayal of the demographics of the doctor, with 81% of TV doctors being male compared to 55% of registered UK doctors, and 100% of TV doctors being ethnically white, compared to 52% of UK doctors. We noted TV portrayals exaggerated the availability and accessibility of the doctor, with 83% consultations happening immediately, and 50% of contacts resulting in a home visit. In the episodes, TV doctors gave limited explanations of the treatments they proposed, but patients happily complied. Only 33% of episodes showed any attempt at self-care. Medication was repeatedly seen being administered with no discussion about what it was or how it worked.
Our qualitative analysis showed that children's TV portrayed patients being comfortable around the doctor, being familiar with their family doctor, and that the doctor is a trustworthy, respected, and even heroic character. However, three episodes also portrayed minor surgical procedures as frightening.
These misrepresentations should be recognized by broadcasters with the aim of producing content that gives children a representative and responsible portrayal of healthcare in the NHS. A realistic and positive representation of doctor-child interactions will ensure children are well informed and aid them in their future healthcare interactions.
Full results of the study are available on application to the authors.
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Re: Does Peppa Pig encourage inappropriate use of primary care resources?
Just a brief observation - when Dr. Brown Bear cures George, does he become gammon? George Gammon would then make sense in the context of the show's cast as almost all child characters' names are alliterations.
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