Intended for healthcare professionals


Sixty seconds on . . . upselling

BMJ 2017; 358 doi: (Published 12 September 2017) Cite this as: BMJ 2017;358:j4212
  1. Abi Rimmer
  1. The BMJ

Sorry, but what is upselling?

It’s a technique used by food and drink retailers to persuade people to spend a little bit more money to increase their portion size. For example, your cashier might ask whether you want to spend just 30 p more to get a large rather than a regular size fast food meal.

That sounds like a bargain! What’s the problem?

A report from the Royal Society for Public Health and (cough) the weight …

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