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Rapid response to:


Alcohol consumption and brain health

BMJ 2017; 357 doi: (Published 06 June 2017) Cite this as: BMJ 2017;357:j2645

Rapid Response:

Re: Alcohol consumption and brain health

I'm all for getting a grip on our nation's alcohol consumption but is it wishful thinking to expect the consumer to know what a 'unit' of alcohol looks like? How easy is it for individuals to track their weekly consumption? To get a true idea we would all need to be using an app or have a pen & paper to hand - all of which detract from why we are having a drink in the first place. Are the health messages we are putting out really in a format for us to act on? Perhaps the future won't be one in which we wear activity trackers through choice but personal health monitors linked in to our GP will be mandatory?

Competing interests: No competing interests

15 June 2017
Helen Morgan