Intended for healthcare professionals


Coca-Cola’s secret influence on medical and science journalists

BMJ 2017; 357 doi: (Published 05 April 2017) Cite this as: BMJ 2017;357:j1638

Beware of Cola

Cola is an addictive stimulant and social lubricant that tricks and traps us by creating the fleeting euphoria of hydration and energy, but the sustained sickness of dehydration and apathy. The euphoria of hydration and energy, and the sickness of dehydration and apathy, are opposites that reinforce each other: the euphoria blinds us to the sickness, and the sickness makes us crave the euphoria. Perversely but predictably, cola creates, aggravates, and perpetuates the very sickness of dehydration and apathy that it falsely seems to cure, thus placing some popular beverages in a bad light.

Competing interests: No competing interests

07 April 2017
Hugh Mann
New York, NY, USA