Intended for healthcare professionals


Government “must get tough” on food companies that miss sugar reduction targets

BMJ 2017; 356 doi: (Published 31 March 2017) Cite this as: BMJ 2017;356:j1637

Beware of Honey & Sugar

Honey and sugar are addictive sweets that trick and trap us by creating the fleeting euphoria of sweetness and peace, but the sustained sickness of bitterness and anger. The euphoria of sweetness and peace, and the sickness of bitterness and anger, are polar opposites that reinforce each other: the euphoria blinds us to the sickness, and the sickness makes us crave the euphoria. Perversely but predictably, honey and sugar create, aggravate, and perpetuate the very sickness of bitterness and anger that they seem to cure, thus placing many favorite sweets in a bad light.

Competing interests: No competing interests

02 April 2017
Hugh Mann
New York, NY, USA