Intended for healthcare professionals

CCBYNC Open access
Research Christmas 2016: Famous Figures

Do celebrity endorsements matter? Observational study of BRCA gene testing and mastectomy rates after Angelina Jolie’s New York Times editorial

BMJ 2016; 355 doi: (Published 14 December 2016) Cite this as: BMJ 2016;355:i6357

Caveat Celebrity

Celebrity is a mixed blessing. It offers the opportunity for comfort, candor, and philanthropy; but it also offers the opportunity for extravagance, self-indulgence, and self-destruction. Ironically, many celebrities lead short, unhappy, meteoric lives that are both fascinating and revolting. So let's be grateful for our modest, mundane, mediocre lives which enforce a measure of normality, rationality, and reality.

Competing interests: No competing interests

25 December 2016
Hugh Mann
New York, NY, USA