Intended for healthcare professionals

CCBYNC Open access
Research Christmas 2016: Famous Figures

Do celebrity endorsements matter? Observational study of BRCA gene testing and mastectomy rates after Angelina Jolie’s New York Times editorial

BMJ 2016; 355 doi: (Published 14 December 2016) Cite this as: BMJ 2016;355:i6357

Beware of Advertising

Advertising is pervasive and invasive. No matter what we’re doing, we’re constantly barraged with ads. They permeate the media and penetrate our mind with subtle, subliminal messages that control our unconscious. So no matter how friendly and inviting ads appear to be, we must learn to recognize and resist their mesmerizing, misleading messages. Sadly, most ads don’t add to our lives.

Competing interests: No competing interests

15 December 2016
Hugh Mann
New York, NY, USA