Research News

Soda tax brings sharp fall in sugary drink consumption in Californian city

BMJ 2016; 355 doi: (Published 04 November 2016) Cite this as: BMJ 2016;355:i5940
  1. Michael McCarthy
  1. Seattle

Consumption of soda and other sugary beverages in low income neighbourhoods of the US city of Berkeley, California, fell by 21% after the city imposed a “penny per ounce” tax on sugar sweetened beverages, a study has found.1 The observed decline was more than double the predicted 10% reduction, the researchers noted.

The tax, which was passed in November 2014 and implemented in March 2015, applied to sugar sweetened sodas, fruit flavoured drinks, and sweetened water, coffee, and tea …

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