The cricketer promoting shockwave therapy for erectile dysfunctionBMJ 2016; 354 doi: https://doi.org/10.1136/bmj.i4808 (Published 07 September 2016) Cite this as: BMJ 2016;354:i4808
- Ingrid Torjesen,
The story—a cricket legend who had an impotence treatment for a problem he said he didn’t have is now urging other men to follow his lead—was a gift to headline writers earlier this month. The story was headlined “Testicle match special” in the Sun1 and was covered by almost every other national newspaper.
A doctor had told the former cricketer Ian Botham of a treatment called linear shockwave therapy provided by the company Vigore.
Vigore’s website says that this is “a high tech, low intensity, non-invasive, painless application of linear soundwave technology to the area around the penis.” The company claims that it stimulates blood vessel growth, increasing penile blood flow and resulting in …