Rapid responses are electronic comments to the editor. They enable our users to debate issues raised in articles published on bmj.com. A rapid response is first posted online. If you need the URL (web address) of an individual response, simply click on the response headline and copy the URL from the browser window. A proportion of responses will, after editing, be published online and in the print journal as letters, which are indexed in PubMed. Rapid responses are not indexed in PubMed and they are not journal articles. The BMJ reserves the right to remove responses which are being wilfully misrepresented as published articles.
The most recent edition of the BMJ lay open on the kitchen table. A picture of the progesterone-only pill (Cerazette) next to the headline "oestrogen-containing contraceptives may raise vitamin D" caught the eye of a non-medical family member. Aware that she must not take oestrogen-containing contraception, in light of a history of migraine with aura, it caused concern and confusion. After reassurance, she did not discontinue her pill; however, it highlights how media images and headlines have the power to influence patients' beliefs and their actions.