Advertising sugar in 1967 . . . and other stories

BMJ 2016; 354 doi: https://doi.org/10.1136/bmj.i3936 (Published 21 July 2016) Cite this as: BMJ 2016;354:i3936

Sugar to prevent over-eating?

Surfing on eBay, Elizabeth Loder, The BMJ’s acting head of research, came across this 1967 advertisement for sugar as a key to preventing over-eating. It’s only one of a suite of similar advertisements from Sugar Information Inc featuring such slogans as “Sugar can be the willpower you need to undereat” and dietary advice like “Nibble on a cookie an hour before lunch.” Five years later, a book called Pure, White and Deadly contested these myths about sugar. It was written by John Yudkin (1910-95), uncle of John S Yudkin who continues to write wisdom about diabetes.

If at 29th go you don’t succeed

A longitudinal survey in Ontario followed 1277 people who were trying to give up smoking, by contacting them every six months for up to three years, beginning in 2005 (BMJ Open doi:10.1136/bmjopen-2016-011045). The authors warn that previous studies, based on recall by successful quitters, greatly underestimate the …

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