Intended for healthcare professionals

Views And Reviews Acute Perspective

David Oliver: The department of spin

BMJ 2016; 353 doi: (Published 10 June 2016) Cite this as: BMJ 2016;353:i3237

What are spin doctors?

Empathic but psychopathic, spin doctors are political and corporate media-meisters, who bend, mince, twist, torture, and trash the truth with nuanced innuendos, word wizardry, linguistic legerdemain, imaginary imagery, fantastic fantasy, fluffy puffery, and pungent pandering. In short, spin doctors are lovable liars and rogues in vogue who specialize in the highest bias with hyper-uber-hoopla.

Competing interests: No competing interests

25 June 2016
Hugh Mann
New York, NY, USA