Intended for healthcare professionals


MSF accuses Pfizer of misleading advertising

BMJ 2016; 352 doi: (Published 12 February 2016) Cite this as: BMJ 2016;352:i896 One of the Pfizer advertisements
  1. Anne Gulland
  1. London

The charity Médecins Sans Frontières has accused the drug company Pfizer of using misleading advertisements in an attempt to justify to MPs and the public the high prices it charges for drugs.

The advertisements, displayed at Westminster underground station in London, the nearest stop to parliament, at the beginning of February, claimed …

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