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Online healthcare companies could be promising in developed countries, where patients can use the app to make informed health decisions such as which hospital to visit, what kind of doctors to meet. This would ensure that the right kind of patients meet the right specialists so that patients will always get the right expert advice. Furthermore, it would ensure that appointments with GPs are only booked if necessary, which saves time and money , both of which are important in today's fast-pace world. However, the online world is never safe and like most online services, it introduces safety concerns. Hacking, internet scams or any form of internet misuse can harm the confidentiality of both a patient and doctors using this service. Patients confidentiality is essential in good medical practice, but online health care services breach this. Even though such a service could potentially lower the costs and save time for healthcare services, it could also do the opposite and result in more people choosing an online medical career as an alternative career option, which would put stress on the number of employees in normal health care services.