Intended for healthcare professionals


Coca-Cola funded group set up to promote “energy balance” is disbanded

BMJ 2015; 351 doi: (Published 04 December 2015) Cite this as: BMJ 2015;351:h6590

Beware of Cola

Cola is an addictive stimulant and social lubricant that tricks and traps us by creating the fleeting euphoria of hydration and energy, but the sustained sickness of dehydration and apathy. The euphoria of hydration and energy, and the sickness of dehydration and apathy, are opposites that reinforce each other: the euphoria blinds us to the sickness, and the sickness makes us crave the euphoria. Perversely but predictably, cola creates, aggravates, and perpetuates the very sickness of dehydration and apathy that it falsely seems to cure, thus placing some popular beverages in a bad light.

Competing interests: No competing interests

04 December 2015
Hugh Mann
New York, NY