British American Tobacco puts tobacco in new e-cigarette

British American Tobacco (BAT) has announced plans for a hybrid product that combines electronic cigarette technology with tobacco.

Like a standard e-cigarette, the iFuse will heat nicotine infused liquid into a vapour, but this will then be passed through tobacco before being inhaled. BAT said that iFuse, a so called “heat not burn” product, will incorporate elements of its Kent brand of cigarettes and will be sold where that brand is popular. …