Intended for healthcare professionals

Feature Christmas 2015: Professional Considerations

MEMEs: modern evolutionary medical euphemisms

BMJ 2015; 351 doi: (Published 11 December 2015) Cite this as: BMJ 2015;351:h6107

Metaphors & Similes


As figures of speech, metaphors and similes are poetic pairs, tropes of truth, études in similitude, zeitgeist insights, and epiphanies of finesse, which liken and enlighten. Like mini-matchmakers, metaphors and similes magically make us meet and smile, even if only for a while.

Competing interests: No competing interests

11 December 2015
Hugh Mann
New York, NY, USA