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I've been receiving the BMJ for years and do get round to reading every issue but not necessarily in sequence. I have just finished reading the November 28, 2015 (Vol 351) issue and, as always, enjoyed all the articles.
I had just finished the editorial (Merging alcohol giants threaten global health) and was turning the page, with the concluding comment ( "Public health must therefore do more to ensure that conflict of interest with alcohol companies is recognised and addressed") still very fresh in my mind, when a piece of paper slipped out of my journal and fell to the floor. It was with a wry smile that I picked it up and noticed it was a wine voucher for £60 (from Naked Wines) for "our lovely readers". Rich irony indeed!