Rapid responses are electronic comments to the editor. They enable our users to debate issues raised in articles published on bmj.com. A rapid response is first posted online. If you need the URL (web address) of an individual response, simply click on the response headline and copy the URL from the browser window. A proportion of responses will, after editing, be published online and in the print journal as letters, which are indexed in PubMed. Rapid responses are not indexed in PubMed and they are not journal articles. The BMJ reserves the right to remove responses which are being wilfully misrepresented as published articles.
I've been receiving the BMJ for years and do get round to reading every issue but not necessarily in sequence. I have just finished reading the November 28, 2015 (Vol 351) issue and, as always, enjoyed all the articles.
I had just finished the editorial (Merging alcohol giants threaten global health) and was turning the page, with the concluding comment ( "Public health must therefore do more to ensure that conflict of interest with alcohol companies is recognised and addressed") still very fresh in my mind, when a piece of paper slipped out of my journal and fell to the floor. It was with a wry smile that I picked it up and noticed it was a wine voucher for £60 (from Naked Wines) for "our lovely readers". Rich irony indeed!