Intended for healthcare professionals

Rapid response to:

Feature Commercialising Public Health

Backlash against “pinkwashing” of breast cancer awareness campaigns

BMJ 2015; 351 doi: (Published 12 October 2015) Cite this as: BMJ 2015;351:h5399

Rapid Response:

Re: Backlash against “pinkwashing” of breast cancer awareness campaigns

Lynn Ladbrook of Breast Cancer UK hits the nail on the pink head by drawing attention to causation and prevention. The issue underpinning all the pinking is the question "why?" Why are women so preoccupied with breast cancer? Answer is because they have a 1 in 10 chance of getting it in the developed world. And the next question is why are they getting it in such big numbers and at such relatively young ages? The answer to that is because they must be exposed to some particularly human-female risk factor, because no other mammal (including men) do not get invasive cancer in such numbers at such young ages. The attached book describes the battle lines more graphically and even dramatically.

Competing interests: Yes - I wrote a short book on the cover up of breast cancer causation. It is attached to the response.

13 October 2015
Eugene G BREEN
62 Eccles St Dublin