Standardised packs cut adult smoking as well as discouraging young people, evidence indicates

BMJ 2015; 350 doi: (Published 17 February 2015) Cite this as: BMJ 2015;350:h935
  1. Ingrid Torjesen
  1. 1London

Growing evidence indicates that standardised tobacco packaging cuts the prevalence of smoking among existing smokers as well as reducing the number of young people who take up the habit. This is the conclusion of a collection of papers setting out the evidence base for introducing standardised packs, published in Addiction.

England is likely to become the second country in the world to introduce standardised packaging, as parliament is set to vote on regulations for it before the general election in May. The decision to table regulations came after the publication of a government commissioned review by the former paediatrician and past chairman of University College London Partners Cyril Chantler last year that found very strong evidence that children who were exposed to advertising or promotion of tobacco products were more likely to take up smoking.1

Australia introduced standardised packs more than two years ago, …

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