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Smokers are more likely to quit as smoking prevalence decreases, study shows

BMJ 2015; 350 doi: (Published 25 June 2015) Cite this as: BMJ 2015;350:h3447
  1. Susan Mayor
  1. 1London

Smokers are more likely to reduce their smoking and try to quit as the proportion of people who smoke in a population decreases, an international study has found,1 suggesting that current smoking reduction strategies are working and questioning claims that electronic (e) cigarettes provide a harm reduction strategy for smokers who are unable to quit.

Researchers analysed survey data on tobacco covering 18 years in the United States (1992-93 to 2010-11) and six years (2006 to 2012) in 31 European countries. The results, reported in Tobacco Control, showed that the number of people trying to quit …

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