Re: Doctors online: “Like flies to honey”
I have just read your article in the BMJ (print version) announcing your 20th Anniversary of the BMJ.com. I remember the launch very well and seems like yesterday! I had a call in the June of that year from Alan Walker, then digital sales manager, to ask if we had an OTC medicine digital ad he could put up on the website for free for the launch as all the POM medicine Pharma Companies were nervous about advertising on a website that could be accessed by the public (a practice of course that is now acceptable). We handled the Nurofen account so we supplied a Nurofen digital ad and the client (then Crookes Healthcare) and ourselves were very excited about being the first advertiser on the website. 20 years on, we are still advertising on the BMJ.com. and the site continues to evolve!
Happy birthday and best wishes
Client Services Director
Wrigley Foster Media Direct Limited
Competing interests: No competing interests