Intended for healthcare professionals

Rapid response to:

Views & Reviews No Holds Barred

Margaret McCartney: Forever indebted to pharma—doctors must take control of our own education

BMJ 2015; 350 doi: (Published 13 April 2015) Cite this as: BMJ 2015;350:h1965

Rapid Response:

Claiming the moral high ground: watch your step

Dear Editors

I am writing in response to Dr McCartney's reply to my rapid response, including her justification.

Lamenting the lack of good studies supporting one's own views does not justify selective quoting that misleads.

To put it simply, albeit bluntly: in partially and selectively quoting findings is inadvertently misleading, however unintentionally, Dr McCartney and others cannot expect to claim the moral high ground, when the end result of misrepresentation of facts is no better than what the big pharmas are exactly being accused of (by Dr McCartney and others) in their promotional activities.

Competing interests: While I am not a supporter of big pharma lobbying, I support their right to promote their wares as part of any commercial entity, just as any individual or group of people can promote their own views using whatever means to access your attention and time.

04 June 2015
Shyan Goh
Orthopaedic Surgeon
Sydney, Australia