Intended for healthcare professionals


Personal genome service launches in UK

BMJ 2014; 349 doi: (Published 03 December 2014) Cite this as: BMJ 2014;349:g7435
  1. Jacqui Wise
  1. 1London

A personal genetic testing company, 23andMe, has launched in the United Kingdom despite restrictions in the United States.

For £125 (€158; $196) customers can receive a personalised DNA service with reports on more than 100 health conditions and traits, ranging from Alzheimer’s disease to male pattern baldness. Customers receive a DNA collection kit through the post and then send a saliva sample to a laboratory for analysis.

The company’s website ( said, “Find out how your genetics relate to things like abnormal blood clotting, cystic fibrosis, or response to certain medications. You can also see if your body metabolises …

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