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Promoting research on social media has little impact

BMJ 2014; 349 doi: (Published 19 November 2014) Cite this as: BMJ 2014;349:g7016
  1. Jacqui Wise
  1. 1London

Using Facebook and Twitter to promote articles published in a specialist medical journal did not increase the number of times they were viewed, a randomised controlled trial has found.

Medical journals are increasingly using social media to share medical information and try to increase the number of citations their articles …

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