Intended for healthcare professionals

Letters Flipping healthcare

Catchy phrases, irrelevance, and the rise of the medical tabloid

BMJ 2014; 349 doi: (Published 18 November 2014) Cite this as: BMJ 2014;349:g6847
  1. Nikolai Manassiev, general practitioner1
  1. 1Goodrest Croft Surgery, Birmingham B14 4JU, UK
  1. d_manassieva{at}

On careful reading, Bisognano and Schummers’s main conclusion from their article about flipping healthcare is that they have nothing to offer the average reader and policy maker in the UK.1 They probably have no idea about the irrelevance of their article to anyone outside the US; otherwise they would probably seek advice, not offer it.

They suggest two innovations in …

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