Campaign seeks to make Britons active every day

BMJ 2014; 349 doi: (Published 24 October 2014) Cite this as: BMJ 2014;349:g6441
  1. Nigel Hawkes
  1. 1London

“Hold meetings standing up,” urged Kevin Fenton of Public Health England at the launch of a new drive to make Britons more active.

“Or hold them while taking a walk,” he added, claiming that this was already common practice at the organisation where he is national director of health and wellbeing. As one of the many “simple things” that people could do to change their lifestyle, holding meetings standing up often had the additional benefit of reducing their length, he said.

Fenton, who is tall and persuasive enough to dominate any standing meeting he might attend, was introducing Public Health England’s “Everybody Active, Every Day” campaign.1 It seeks to reverse the trend of diminishing physical activity brought about by changing lifestyles and job patterns—a trend in …

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