Intended for healthcare professionals

Rapid response to:

Views & Reviews No Holds Barred

The fight is on: military metaphors for cancer may harm patients

BMJ 2014; 349 doi: https://doi.org/10.1136/bmj.g5155 (Published 15 August 2014) Cite this as: BMJ 2014;349:g5155

Rapid Response:

Mike Davies asks, "I don't know why Cancer UK and others continue to use this metaphor and sincerely hope they pay attention to those who continue to criticise it." But the answer is, sadly, obvious: such metaphors bring in money.

Competing interests: No competing interests

24 September 2014
Neville W Goodman
Retired Anaesthetist
Bristol, BS9 3LW, UK