Is Coca-Cola’s antiobesity scheme the real thing?BMJ 2014; 349 doi: https://doi.org/10.1136/bmj.g4340 (Published 09 July 2014) Cite this as: BMJ 2014;349:g4340
- Margaret McCartney, general practitioner, Glasgow
The soft drinks manufacturer Coca-Cola is offering to halt the scourge of obesity in its tracks. The Coca-Cola Zero ParkLives scheme—launched last year as a pilot in Birmingham—offers running, cycling, rounders, tai chi, and bushcraft.
The scheme, which Coca-Cola describes as “ground breaking,” is now to be extended to 50 parks in three English cities. It will cost the company £20m between now and 2020,1 and the aim is further expansion. Coca-Cola introduced the scheme because it wants “to play a more productive role in finding solutions to obesity.”2
Local councils seem to have signed up willingly, advertising the scheme on their websites—including the red Coca-Cola logo.3
Since when did public health policy on mass activity get placed in the lap …