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Sugar sweetened drinks should carry obesity warnings

BMJ 2014; 348 doi: https://doi.org/10.1136/bmj.g3428 (Published 27 May 2014) Cite this as: BMJ 2014;348:g3428

Re: Sugar sweetened drinks should carry obesity warnings

Cola is an addictive stimulant and social lubricant that tricks and traps us by creating the fleeting euphoria of hydration and energy, but the sustained sickness of dehydration and apathy. The euphoria of hydration and energy, and the sickness of dehydration and apathy, are opposites that reinforce each other: the euphoria blinds us to the sickness, and the sickness makes us crave the euphoria. Perversely but predictably, cola creates, aggravates, and perpetuates the very sickness of dehydration and apathy that it falsely seems to cure, thus placing some popular beverages in a bad light.


Competing interests: No competing interests

03 June 2014
Hugh Mann
Physician
Retired
Eagle Rock, MO, USA