Intended for healthcare professionals


E-cigarette companies target youth, US congressional study finds

BMJ 2014; 348 doi: (Published 22 April 2014) Cite this as: BMJ 2014;348:g2871
  1. Michael McCarthy
  1. 1Seattle

Makers of electronic cigarettes, or e-cigarettes, market their products to young people by sponsoring youth oriented events, advertising on media with young audiences, making products with flavors that appeal to children and teenagers, and handing out free samples at youth events, says an investigation commissioned by Democratic members of the US Congress.1

The investigation looked at the marketing practices of nine popular e-cigarette brands: Altria, RJ Reynolds Vapor Company, NJOY, Eonsmoke, LOGIC, VMR, Lorillard, Green Smoke, and Lead by Sales, which makes White Cloud Cigarettes.

E-cigarettes are battery …

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