Explain impact of climate change in simple terms, says UN official

BMJ 2014; 348 doi: (Published 07 March 2014) Cite this as: BMJ 2014;348:g2007
  1. Matthew Limb
  1. 1London

Scientists around the world need to better explain the human costs of climate change in simple terms to “people in the street,” a top UN official has said.

Christiana Figueres, who heads the UN Framework Convention on Climate Change, said improving poor communication remained a major challenge for all those working to counter global warming.

“Scientists should be making a big effort to humanise it, to put a human face on climate change,” she said.

This meant describing clearly the impact on people, communities, and cities and avoiding the use of esoteric terms …

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