UK campaign calls for 20-30% cut in sugar content of foods

BMJ 2014; 348 doi: (Published 10 January 2014) Cite this as: BMJ 2014;348:g154
  1. Ingrid Torjesen
  1. 1London

A group of high profile scientists and doctors has launched a campaign calling for a 20-30% cut in the sugar content of processed foods to halt the rise in obesity.

The Action on Sugar campaign is pushing for a 20-30% reduction in the sugar content of food items, such as ready meals, cereals, soft drinks, yoghurt, ketchup, and even bread. The campaign says that this reduction would cut the average calorie intake by around 100 kcal (418 kJ) per day, and by even more in people particularly prone to obesity. This would be sufficient to halt or even reverse rising obesity and reduce the effect of obesity associated disease, such as diabetes, doctors behind the …

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