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Tobacco companies are still determined to get children addicted

BMJ 2014; 348 doi: https://doi.org/10.1136/bmj.g1439 (Published 07 February 2014) Cite this as: BMJ 2014;348:g1439

Re: Tobacco companies are still determined to get children addicted

Advertising is pervasive and invasive. No matter what we’re doing, we’re constantly barraged with ads; they permeate television, radio, movies, theater, print, and the internet. These relentless, ubiquitous ads are much more sophisticated than we realize, because they employ subtle, subliminal messages that influence our unconscious. So no matter how friendly and inviting ads appear to be, we must learn to recognize and resist their mesmerizing, misleading messages. Sadly, most ads don’t add to our lives.


Competing interests: No competing interests

09 February 2014
Hugh Mann
Physician
Retired
Eagle Rock, MO, USA