Breast cancer awareness campaign targets older women

BMJ 2014; 348 doi: (Published 03 February 2014) Cite this as: BMJ 2014;348:g1309
  1. Jacqui Wise
  1. 1London

Public Health England has launched a national media campaign to increase the early diagnosis of breast cancer among women aged 70 or over.

The move comes as latest figures from the Office for National Statistics show that each year a third of women who are given a diagnosis of breast cancer are aged 70 years or over.1 This age group accounts …

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