Rapid responses are electronic comments to the editor. They enable our users to debate issues raised in articles published on bmj.com. A rapid response is first posted online. If you need the URL (web address) of an individual response, simply click on the response headline and copy the URL from the browser window. A proportion of responses will, after editing, be published online and in the print journal as letters, which are indexed in PubMed. Rapid responses are not indexed in PubMed and they are not journal articles. The BMJ reserves the right to remove responses which are being wilfully misrepresented as published articles.
Reading this, I sympathise with the patients who are ultimately taking these new evidenced based drugs. They trust their Doctor and if they know that there are questions about the alleged financial gains for parties involved in promoting a new drug for general use, they will surely get alarmed.
Drug manufacturers and others who are responsible for promoting a particular drug need to have moral principles too before any financial consideration.