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Letters Cigarette packaging

Children must be protected from the tobacco industry’s marketing tactics

BMJ 2013; 347 doi: (Published 09 December 2013) Cite this as: BMJ 2013;347:f7358
  1. Nicholas Hopkinson, chair1,
  2. Colin Wallis, chair2,
  3. Bernard Higgins, chair3,
  4. Stephen Gaduzo, chair4,
  5. Rebecca Sherrington, chair5,
  6. Sarah Keilty, honorary president6
  7. On behalf of Myra Stern, John Britton, Andrew Bush, John Moxham, Karl Sylvester, and 451 others
  1. 1British Thoracic Society Chronic Obstructive Pulmonary Disease Specialist Advisory Group, National Heart and Lung Institute, Imperial College, London SW3 6NP, UK
  2. 2British Paediatric Respiratory Society, Great Ormond St Hospital, London, UK
  3. 3British Thoracic Society, Freeman Hospital, Newcastle on Tyne, UK
  4. 4Primary Care Respiratory Society, Cheadle Medical Practice, Stockport, UK
  5. 5Association of Respiratory Nurse Specialists, Princess Elizabeth Hospital, Guernsey
  6. 6Association of Chartered Physiotherapists in Respiratory Care, Guy’s and St Thomas’ NHS Foundation Trust, London, UK
  1. n.hopkinson{at}

Every day in the UK, hundreds of children aged 11-15 years start smoking for the first time,1 2 and there is compelling evidence that children’s perceptions of cigarettes are influenced by branding.3 4 As health professionals working to prevent and treat lung disease caused by smoking, we welcome the government’s …

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