Following celebrities’ medical advice: meta-narrative analysisBMJ 2013; 347 doi: https://doi.org/10.1136/bmj.f7151 (Published 17 December 2013) Cite this as: BMJ 2013;347:f7151
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I read with interest the recent article following celebrities’ advice: meta-narrative analysis. Highlighted was the use of social media . With celebrities such as Katy Perry now boasting 46 million followers on Twitter, a social network, it is clear that celebrities can reach huge audiences .
Celebrity disclosures and endorsement of HIV research have been powerful tools in the fight against HIV. Americans such as Earvin ‘‘Magic’’ Johnson, have certainly helped breakdown some of the stigma associated with HIV infection .
An article looking at HIV health promotion and Portuguese celebrities discussed the motivation and benefits for the celebrities themselves. Interestingly, most felt that participation would not result in professional opportunities, but that it created a positive image. It was reported that there was positive discrimination towards promoting HIV because of its serious effects and social stigma .
In conclusion while the health information celebrities disseminate is not always correct it is clear that their influence cannot be ignored. Health promotion around HIV is an area close to many celebrities’ hearts. Utilising their influence and appeal is something we, as a medical profession, should embrace.
 Hoffman S, Tan C, Following celebrities’ medical advice: meta-narrative analysis BMJ 2013;347:f7151
 Drege S, Katy Perry roars past Justin Bieber to become most popular Twitter user The guardian 4th November 2013 available online at
http://www.theguardian.com/technology/2013/nov/04/katy-perry-justin-bieb... date accessed 23/12/13
 Casey M, Dun T, When a celebrity contracts a disease: The example of Earvin ‘‘Magic’’ Johnson’s announcement that he was HIV positive. Journal of Health Commun 2003; 8: 249–265.
 Casais B, Proenca J, Inhibitions and Implications Associated With Celebrity Participation in Health-Related Social Marketing: An Exploratory Research Focused on HIV Prevention in Portugal, Health Marketing Quarterly 2012 29:3 206-222, DOI: 10.1080/07359683.2012.705642
Competing interests: No competing interests