E-cigarette marketing is aimed at youngsters, says charityBMJ 2013; 347 doi: https://doi.org/10.1136/bmj.f7124 (Published 27 November 2013) Cite this as: BMJ 2013;347:f7124
- Jacqui Wise
Companies making electronic cigarettes are increasingly targeting young people through social media, celebrity endorsements, sponsorship, and online promotions, a new report from Cancer Research UK warns.1
The charity said that it was not against marketing of e-cigarettes to adult smokers, as they could reduce harm. But it said that unregulated marketing was sending a confusing message to children about smoking and may encourage more young people to take up the habit.
Big tobacco companies such as British American Tobacco are starting to buy up e-cigarette companies. The …