E-cigarette marketing is aimed at youngsters, says charity

BMJ 2013; 347 doi: (Published 27 November 2013) Cite this as: BMJ 2013;347:f7124
  1. Jacqui Wise
  1. 1London

Companies making electronic cigarettes are increasingly targeting young people through social media, celebrity endorsements, sponsorship, and online promotions, a new report from Cancer Research UK warns.1

The charity said that it was not against marketing of e-cigarettes to adult smokers, as they could reduce harm. But it said that unregulated marketing was sending a confusing message to children about smoking and may encourage more young people to take up the habit.

Big tobacco companies such as British American Tobacco are starting to buy up e-cigarette companies. The …

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