Intended for healthcare professionals

Letters Do we need GPs?

Diabetes UK defends its type 2 diabetes awareness campaign

BMJ 2013; 347 doi: (Published 27 November 2013) Cite this as: BMJ 2013;347:f7025
  1. Louise Ansari, director of communications1
  1. 1Diabetes UK, London NW1 7AA, UK
  1. louise.ansari{at}

Spence describes Diabetes UK’s type 2 diabetes awareness campaign as “hysterical, tear stained, and intellectual schmaltz” and suggests that we did not consider “the harm it might do.”1

This is unfair. Spence may not like the advertisements and may think they play on fear. But the problem is that people do not understand how serious …

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