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Editor's Choice India Editor’s Choice

The endgame for tobacco

BMJ 2013; 347 doi: (Published 17 October 2013) Cite this as: BMJ 2013;347:f6288
  1. Anita Jain, India editor, BMJ
  1. 1Mumbai
  1. ajain{at}

“You can live to be a hundred if you give up all the things that make you want to live to be a hundred.”—Woody Allen

Renowned Hollywood director, Woody Allen, withdrew the release of his much acclaimed film, Blue Jasmine in India last week, refusing to comply with regulations on anti-tobacco messages. This brings the debate on appropriateness of anti-tobacco messages in films to the fore again. In the accompanying feature (doi:10.1136/bmj.f5258), Balaji Ravichandran reports on the new Indian law that requires all television programmes and films to carry prominent anti-tobacco messages. If you have been to any cinemas recently, you will have noticed a flashing anti-tobacco warning pop up on the screen every time a character in the film smokes. Predictably, filmmakers and audiences are not happy about it.

The argument is …

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