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E-cigarettes and the marketing push that surprised everyone

BMJ 2013; 347 doi: https://doi.org/10.1136/bmj.f5780 (Published 26 September 2013) Cite this as: BMJ 2013;347:f5780

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Re: E-cigarettes and the marketing push that surprised everyone

Well, how refreshing is that to read an article that totally gets e cigarettes and their users. I stopped smoking 6 months ago and now I use an e cigarette. I have reduced my nicotine from 24mg in stages to 12mg and I think I still have a way to go yet. I was never planning to give up smoking but I have and now I am comfortably reducing my nicotine. I don't care if I am never free of it altogether, it is orders of magnitude safer than smoking.

Competing interests: No competing interests

03 October 2013
David J Moger
Retired
None
Ross on Wye HR9