Intended for healthcare professionals

Letters Brutal pragmatism on food

Pragmatism on food means compromising health

BMJ 2013; 347 doi: (Published 30 July 2013) Cite this as: BMJ 2013;347:f4644
  1. Jane C Landon, deputy chief executive1
  1. 1UK Health Forum, Victoria House, London WC1B 4AD, UK
  1. jane.landon{at}

Winkler calls for “an outbreak of pragmatism”—ditching “ineffectual” and “politically unacceptable” policies—to deal with obesity and dietary ill health.1 Nobody wants ineffectual policies, but discouraging politically unpalatable or business opposed policies is negligent and short sighted.

Instead, Winkler calls for voluntary measures from the food industry. He cites the success of voluntary salt reduction in food products, but he should …

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