Intended for healthcare professionals

Editor's Choice US Editor’s Choice

Flu hype and pharma failures: patients deserve better

BMJ 2013; 346 doi: (Published 24 May 2013) Cite this as: BMJ 2013;346:f3422
  1. Edward Davies, US news and features editor, BMJ
  1. 1New York
  1. edavies{at}

Epidemics, pandemics, new strains, and foreign scare stories are an annual event in the world of flu. It barely feels like winter until I’ve read an article about somebody thousands of miles away catching it from a farmyard animal.

We are bombarded with messages about flu whether we want them or not. And increasingly the noise is coming not from news outlets or drug manufacturers out to make a …

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