Intended for healthcare professionals


Campaign group claims that some cricketers in the Indian Premier League are breaching the rules on alcohol advertising

BMJ 2013; 346 doi: (Published 21 May 2013) Cite this as: BMJ 2013;346:f3303
  1. Soumyadeep Bhaumik
  1. 1Kolkata

The Indian Premier League, the world’s wealthiest cricketing event, has landed itself in a public health controversy with the Bangalore team being accused of indulging in advertising alcohol brands, in contravention of national laws.

The Health Related Information Dissemination Amongst Youth (HRIDAY), a pressure group consisting of public health scientists, health professionals, and lawyers, has complained of the alleged breach to the Ministry of Information and Broadcasting.

In its complaint to the ministry, the group alleged that the Bangalore team, the Royal Challengers, had indulged in direct advertising of alcohol brands—because of players and team members wearing jerseys that prominently displayed names of alcohol brands on the front, back, and right arm.

The team also used these brand names for the team’s promotional activities and as backdrops at press conferences with …

View Full Text

Log in

Log in through your institution


* For online subscription