Doctors and the alcohol industry: an unhealthy mix?

The alcohol industry mirrors the tactics of big tobacco, keeping the focus on individuals. They frame alcohol as a personal freedom and choice, emphasizing individual pleasure and social interaction and blaming a small minority of drinkers for alcohol abuse and harm.

The public health community need to ensure that policy-makers at all levels understand the full impact of alcohol on society, highlighting the economic, social, personal and health costs and how alcohol harm is disproportionately distributed, particularly affecting vulnerable groups.

The alcohol industry is not interested in that discussion nor promoting science based effective measures to reduce harm done by alcohol.